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Categories Marketing Agencies Creative Media Sustainability Technology

The Drum Network speaks

News, insights and stories from inside the marketing industry

A cityscape of billboards showing different adverts above the heads of a crowd of shoppers

3 days ago

5 min read
Meet your customers where they’re at with the latest in geolocation and OOH
The Drum Network
George Clooney sits on a sofa holding a cup of black coffee

3 days ago

6 min read
Fancy a cup of George? Why Nespresso’s Clooney partnership has worked so well
The Drum Network
A casette tape is illuminated against a black background

4 days ago

4 min read
Music in advertising isn’t dead – the right song still makes all the difference
The Drum Network
A bottle of Hellmann's mayonnaise

4 days ago

5 min read
After high-profile snafus, do brands need to rethink relationships with athletes?
The Drum Network
Fans at a football stadium

5 days ago

7 min read
There’s a fortune to be made by European football clubs in the US – who’ll win it?
The Drum Network
A glass flask containing a green liquid surrounded by a white vapour

08 Jul 2024

6 min read
How to make the perfect AI prompt: Add plenty of data
The Drum Network
Runners on a track, in an arrow formation

05 Jul 2024

5 min read
As the summer of sport kicks off, focus on social media’s ‘interest algorithms’
The Drum Network
Numerous colorful padlocks attached to a surface

04 Jul 2024

5 min read
Seeing is believing – and Cannes Lions showed experiential builds trust
The Drum Network
A woman playing football

04 Jul 2024

6 min read
The ROI of women’s sports sponsorship shouldn’t surprise you (but should impress you)
The Drum Network
A red and blue neon 'open' sign

03 Jul 2024

5 min read
Cannes Lions showed a way ahead for marketers amid technological change
The Drum Network
The Eiffel Tower is visible through one of the Olympic rings

03 Jul 2024

5 min read
The Olympics celebrate smaller sports and stars – here’s how to maintain momentum
The Drum Network
A man in a blue t-shirt wraps red tape around his knuckles as if preparing to box

03 Jul 2024

6 min read
Sports brands have to keep creating fans (not just viewers)
The Drum Network
A row of Union Flag bunting

02 Jul 2024

5 min read
Polls are often wrong, so can search data predict the UK general election result?
The Drum Network
Benjamin Fishlock of Global Street Art and System1's Andrew Tindall at Cannes Lions

02 Jul 2024

5 min read
Reflections from a Cannes Lions virgin: Is the festival becoming gentrified?
The Drum Network
A sticker reading 'I voted' on the end of someone's finger

01 Jul 2024

5 min read
What role will social media play in the upcoming general election?
The Drum Network
Three meembers of the Creativ Strategies team at a table on a terrace in Cannes

01 Jul 2024

5 min read
Cannes Lions showcased creative and technological brilliance combined
The Drum Network
A female hockey player celebrating in a blue jersey

01 Jul 2024

6 min read
Let’s not lose the individuality of women’s sport in the (vital) push for equality
The Drum Network
Cannes, looking towards the sea

28 Jun 2024

5 min read
Does Cannes Lions need to do better on DE&I?
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024